Author: ken@shipstarter.com

The Problem: Your Company Looks and Sounds Like All the Others Be honest with yourself and admit that sales prospects see most logistics providers as

The ROI problem: Many logistics leaders struggle to see a clear return from their marketing efforts. Their service is strong, yet growth feels off. This

Problem: It’s easy to put your marketing messages “out there”, but you can’t make people listen. What’s happening and why: As easy as it has

Problem: So far today, how many competitors called, emailed, or made a social post read by one of your customers? The number is probably not

Problem: Doubling your sales probably seems impossible. However, considering it from another perspective, it may not be. Sales is, in many ways, a numbers game.

Here’s the Problem: There is no silver bullet for growing sales at a logistics company. Any sales or marketing solution promising overnight leads is likely

Problem: By the time you read this update, a competitor has likely called or emailed one of your customers. Or they’ve published something on social media

Problem: It’s not your imagination. Selling and marketing most logistics services is harder than ever. Here’s what’s going on and how to fix it. What’s happening

The Short Answer: Shippers crave useful news and market information. The problem is there’s too much ‘free’ content out there on websites, so keeping them

The Short Answer: Yes, but only if they have someone who can write and be consistent in publishing articles. Or, consider the Plan B below.