The Short Answer: Shippers crave useful news and market information. The problem is there’s too much ‘free’ content out there on websites, so keeping them
The Short Answer: Yes, but only if they have someone who can write and be consistent in publishing articles. Or, consider the Plan B below.
For logistics companies, your sales results are only as good as your marketing strategy and execution. The industry is filled with competition… so you have
One of the best things about marketing a freight forwarding or supply chain solution is how great logistics can look. The best example might be
The Short Answer: It’s limiting for a logistics company to think it can be good at handling any kind of freight. Yes, freight is freight
It’s hard to stand out as a logistics provider. There’s a lot of competition, whether you are a freight forwarder, 3PL, technology company, warehouse, or
Marketing companies in the logistics and supply chain industry is difficult. For many differentiation from other carriers or 3PLs or avoiding competing on price are
With hundreds or thousands of exhibitors and attendees, getting noticed at a logistics tradeshow is difficult at best. Trade shows are a great chance to
At this point, most marketers have played around a little bit with tools like ChatGTP, Bard, or Copilot. Chances are your results using AI to
The Short Answer: Yes. But how much effort is put into social media is the harder question. The answer to that is ‘just enough.’ Keep
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