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Logistics Marketers: Why You Shouldn’t Fall Behind on the Basics
A lot of logistics marketing departments don’t schedule the time to focus on the core responsibilities of marketing because they’re preparing for the next big project or trade show. It’s constant firefighting. This means the basic stuff, like maintaining a
Latest Articles
The Q1 Logistics Leaders MARKETING IMPACT REPORT
An Executive Level View of What’s Happening in Logistics Marketing and What to Do About It What’s happening: AI remains a top interest and opportunity
Unopened Emails, Bigger Deals, and a Better Sales Pipeline
Why Logistics Buyers Ignore Your Emails Logistics buyers are flooded with emails that sound exactly the same: cost savings, visibility, reliability. You probably are, too!
Mixed Messages, Lost Deals
The Problem: Inconsistent Sales Messaging Is Confusing Buyers Is this you? Prospects visit your website highlighting “customer-centric solutions,” then receive a capabilities-focused proposal that reads
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Logistics Marketing Strategy
The Q1 Logistics Leaders MARKETING IMPACT REPORT
An Executive Level View of What’s Happening in Logistics Marketing and What to Do About It What’s happening: AI remains a top interest and opportunity
Unopened Emails, Bigger Deals, and a Better Sales Pipeline
Why Logistics Buyers Ignore Your Emails Logistics buyers are flooded with emails that sound exactly the same: cost savings, visibility, reliability. You probably are, too!
Mixed Messages, Lost Deals
The Problem: Inconsistent Sales Messaging Is Confusing Buyers Is this you? Prospects visit your website highlighting “customer-centric solutions,” then receive a capabilities-focused proposal that reads
The 30% Problem: Has Stale Data Broken Your Pipeline?
Problem: Your CRM is filled with contacts who’ve changed roles or quit and moved to competitors… but your sales and marketing teams don’t know until
Logistics Operations
Supply Chain Logistics Startups and Technology Companies
About two weeks back, Brian Laung Aoaeh put out a request on LinkedIn for names of supply chain logistics startups and I promised to present
New Webinar from Tutorship – Freight Fowarders: How to Architect a Roadmap to Automation and Improve
#SupplyChainTechnology #FreightForwarding
Logistics Companies – Stop Trying to Figure Out Big Data and Do This Instead
One of the biggest buzzwords in all of business is “Big Data”. Not surprisingly, both shippers and logistics services providers are scrambling to keep up
TutorShip Webinar: Clarity on the Latest Parcel Surcharges and What to Expect From the 2020 GRIs
#smallparcel #logistics #fedex #Startups
Logistics Content
Leveraging Content Marketing for Your Logistics Business: A Guide to Attracting and Nurturing Quality Leads
In today’s competitive business landscape, overlooking the potential of content marketing is a missed opportunity for any enterprise. As a logistics service provider, staying ahead
Logistics Marketers: How to Use Content for Cold Prospecting and Engaging Prospects
We recently released a guide, titled the Sales Content Funnel, for logistics companies demonstrating how to attract, convert, and retain customers by effectively utilizing logistics
Logistics Technology
Here’s Your Logistics Marketing Reality Check
For logistics companies, your sales results are only as good as your marketing strategy and execution. The industry is filled with competition… so you have
How Logistics Companies Can Get Better Use Out of Their CRM
In order to grow as a logistics company, you need to keep your customers happy. Otherwise, you risk losing critical business, especially with how competitive
Supply Chain Logistics Startups and Technology Companies
About two weeks back, Brian Laung Aoaeh put out a request on LinkedIn for names of supply chain logistics startups and I promised to present
New Webinar from Tutorship – Freight Fowarders: How to Architect a Roadmap to Automation and Improve
#SupplyChainTechnology #FreightForwarding