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Logistics Marketers: Why You Shouldn’t Fall Behind on the Basics
A lot of logistics marketing departments don’t schedule the time to focus on the core responsibilities of marketing because they’re preparing for the next big project or trade show. It’s constant firefighting. This means the basic stuff, like maintaining a
Latest Articles
You Can Only Market to the Willing!
Problem: It’s easy to put your marketing messages “out there”, but you can’t make people listen. What’s happening and why: As easy as it has
Your Competitors Are Talking to Your Customers
Problem: So far today, how many competitors called, emailed, or made a social post read by one of your customers? The number is probably not
Be 1% Better to Double Your Sales
Problem: Doubling your sales probably seems impossible. However, considering it from another perspective, it may not be. Sales is, in many ways, a numbers game.
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Logistics Marketing Strategy
You Can Only Market to the Willing!
Problem: It’s easy to put your marketing messages “out there”, but you can’t make people listen. What’s happening and why: As easy as it has
Your Competitors Are Talking to Your Customers
Problem: So far today, how many competitors called, emailed, or made a social post read by one of your customers? The number is probably not
Be 1% Better to Double Your Sales
Problem: Doubling your sales probably seems impossible. However, considering it from another perspective, it may not be. Sales is, in many ways, a numbers game.
There’s No Replacement for Doing the Work
Here’s the Problem: There is no silver bullet for growing sales at a logistics company. Any sales or marketing solution promising overnight leads is likely
Logistics Operations
Supply Chain Logistics Startups and Technology Companies
About two weeks back, Brian Laung Aoaeh put out a request on LinkedIn for names of supply chain logistics startups and I promised to present
New Webinar from Tutorship – Freight Fowarders: How to Architect a Roadmap to Automation and Improve
#SupplyChainTechnology #FreightForwarding
Logistics Companies – Stop Trying to Figure Out Big Data and Do This Instead
One of the biggest buzzwords in all of business is “Big Data”. Not surprisingly, both shippers and logistics services providers are scrambling to keep up
TutorShip Webinar: Clarity on the Latest Parcel Surcharges and What to Expect From the 2020 GRIs
#smallparcel #logistics #fedex #Startups
Logistics Content
Leveraging Content Marketing for Your Logistics Business: A Guide to Attracting and Nurturing Quality Leads
In today’s competitive business landscape, overlooking the potential of content marketing is a missed opportunity for any enterprise. As a logistics service provider, staying ahead
Logistics Marketers: How to Use Content for Cold Prospecting and Engaging Prospects
We recently released a guide, titled the Sales Content Funnel, for logistics companies demonstrating how to attract, convert, and retain customers by effectively utilizing logistics
Logistics Technology
Here’s Your Logistics Marketing Reality Check
For logistics companies, your sales results are only as good as your marketing strategy and execution. The industry is filled with competition… so you have
How Logistics Companies Can Get Better Use Out of Their CRM
In order to grow as a logistics company, you need to keep your customers happy. Otherwise, you risk losing critical business, especially with how competitive
Supply Chain Logistics Startups and Technology Companies
About two weeks back, Brian Laung Aoaeh put out a request on LinkedIn for names of supply chain logistics startups and I promised to present
New Webinar from Tutorship – Freight Fowarders: How to Architect a Roadmap to Automation and Improve
#SupplyChainTechnology #FreightForwarding