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Logistics Marketers: Why You Shouldn’t Fall Behind on the Basics
A lot of logistics marketing departments don’t schedule the time to focus on the core responsibilities of marketing because they’re preparing for the next big project or trade show. It’s constant firefighting. This means the basic stuff, like maintaining a
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Understanding Buyer Personas in the Logistics Industry: A Comprehensive Guide for Effective Marketing
Marketing in the logistics industry is a multifaceted endeavor, demanding a nuanced understanding of individual customer needs. Recognizing the unique nature of the buying process
Heading to TPM22? Here’s How to Prepare for Long Beach or Whatever Logistics Trade Show You Have Up Next
Everyone is anxious to return to in-person events—and for the regular routines of pre-pandemic life. For industries like ours, that includes trade shows because they
Reshape Your Value Proposition to Fit Your Prospect’s Needs and Keep Your Customers Happy
Logistics marketing is often too focused on what a company is selling. The truth is that customers don’t really care about what you’re selling —
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Logistic Marketing Strategy
Heading to TPM22? Here’s How to Prepare for Long Beach or Whatever Logistics Trade Show You Have Up Next
Everyone is anxious to return to in-person events—and for the regular routines of pre-pandemic life. For industries like ours, that includes trade shows because they
Reshape Your Value Proposition to Fit Your Prospect’s Needs and Keep Your Customers Happy
Logistics marketing is often too focused on what a company is selling. The truth is that customers don’t really care about what you’re selling —
Logistics Marketers: Why You Shouldn’t Fall Behind on the Basics
A lot of logistics marketing departments don’t schedule the time to focus on the core responsibilities of marketing because they’re preparing for the next big
How to Set the Right Expectations and Metrics When Marketing Logistics Services
For a lot of logistics companies, marketing is a black hole. Money and time go in, but the results that come out are rarely so
Logistic Operations
Supply Chain Logistics Startups and Technology Companies
About two weeks back, Brian Laung Aoaeh put out a request on LinkedIn for names of supply chain logistics startups and I promised to present
New Webinar from Tutorship – Freight Fowarders: How to Architect a Roadmap to Automation and Improve
#SupplyChainTechnology #FreightForwarding
Logistics Companies – Stop Trying to Figure Out Big Data and Do This Instead
One of the biggest buzzwords in all of business is “Big Data”. Not surprisingly, both shippers and logistics services providers are scrambling to keep up
TutorShip Webinar: Clarity on the Latest Parcel Surcharges and What to Expect From the 2020 GRIs
#smallparcel #logistics #fedex #Startups
Logistic Content
Logistics Marketers: How to Use Content for Cold Prospecting and Engaging Prospects
We recently released a guide, titled the Sales Content Funnel, for logistics companies demonstrating how to attract, convert, and retain customers by effectively utilizing logistics
Here’s How to Use Logistics Content to Move Your Prospects Through Their Own Buying Journey
We’ve put together a blueprint for attracting, converting, and keeping customers for your logistics company with content. It’s a simple plan to follow, click the
Logistic Technology
How Logistics Companies Can Get Better Use Out of Their CRM
In order to grow as a logistics company, you need to keep your customers happy. Otherwise, you risk losing critical business, especially with how competitive
Supply Chain Logistics Startups and Technology Companies
About two weeks back, Brian Laung Aoaeh put out a request on LinkedIn for names of supply chain logistics startups and I promised to present
New Webinar from Tutorship – Freight Fowarders: How to Architect a Roadmap to Automation and Improve
#SupplyChainTechnology #FreightForwarding
Logistics Companies – Stop Trying to Figure Out Big Data and Do This Instead
One of the biggest buzzwords in all of business is “Big Data”. Not surprisingly, both shippers and logistics services providers are scrambling to keep up