A lot of logistics marketing departments don’t schedule the time to focus on the core responsibilities of marketing because they’re preparing for the next big
For a lot of logistics companies, marketing is a black hole. Money and time go in, but the results that come out are rarely so
Marketing automation has made marketing faster and more cost-effective by enabling campaigns to be automatically triggered and executed. Unfortunately, most logistics companies who have invested
Every company that sells a logistics product or service is trying to figure out exactly what their customers want. When creating content for your marketing
The internet has changed how sales works. If you are selling a product or service business to business, the sales process almost always starts long
For logistics technology and service providers looking to break into the U.S. market from abroad, there are a lot of important considerations and challenges. The
The U.S. market offers a lot of opportunity for logistics companies located in Asian countries – such as Singapore, Hong Kong, China, and Australia, to
Gary Vaynerchuk just wrapped up his fireside chat with Craig Fuller, CEO of Freightwaves at Transparency19. It was a very interesting hour. I was fortunate
We all have responsibility to ourselves to try to do better in our jobs. It’s how we accomplish bigger and better things. This applies to
Real alignment between the marketing and sales departments at a logistics company is rare. The typical relationship between the two is usually based on frustration,
We specialize in logistics content marketing that creates engagement and converts sales.