With hundreds or thousands of exhibitors and attendees, getting noticed at a logistics tradeshow is difficult at best. Trade shows are a great chance to
At this point, most marketers have played around a little bit with tools like ChatGTP, Bard, or Copilot. Chances are your results using AI to
The Short Answer: Yes. But how much effort is put into social media is the harder question. The answer to that is ‘just enough.’ Keep
Are you looking to attract customers who don’t know your company? It’s not easy. But with the right content strategy, you can get their attention
Email marketing is getting harder. The good news is writing and sending emails is easier than ever. The problem is it’s gotten easier for ANYONE
In the dynamic world of professional growth, one principle remains constant: the need for continuous improvement. For logistics marketers, this principle is especially pertinent, as
Achieving genuine alignment between the marketing and sales departments within a logistics company remains a rare occurrence. Often, the relationship between these two critical functions
Logistics marketing is often too focused on what a company is selling. The truth is that customers don’t really care about what you’re selling —
A lot of logistics marketing departments don’t schedule the time to focus on the core responsibilities of marketing because they’re preparing for the next big
For a lot of logistics companies, marketing is a black hole. Money and time go in, but the results that come out are rarely so
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