
Benefits of a Buyer Persona for Logistics Marketers
Every company that sells a logistics product or service is trying to figure out exactly what their customers want. When creating content for your marketing
Every company that sells a logistics product or service is trying to figure out exactly what their customers want. When creating content for your marketing
The internet has changed how sales works. If you are selling a product or service business to business, the sales process almost always starts long
For logistics technology and service providers looking to break into the U.S. market from abroad, there are a lot of important considerations and challenges. The
The U.S. market offers a lot of opportunity for logistics companies located in Asian countries – such as Singapore, Hong Kong, China, and Australia, to
Marketing for companies in the logistics industry is complex and nuanced. As a result, the buying process for individual prospects will always be unique. Your
What Sales can learn from HR has nothing to do with what you might think. I am not talking about playing nicer with co-workers. I
We all have responsibility to ourselves to try to do better in our jobs. It’s how we accomplish bigger and better things. This applies to
We’ve put together a blueprint for attracting, converting, and keeping customers for your logistics company with content. It’s a simple plan to follow, click the
The best sales people still need marketing’s help to close deals– even if they won’t admit it. This is especially true today when prospects often
TLDR; Be your own advocate, self-educate, and don’t let sales people control the conversation. I am writing this with humility as a former logistics technology